CrossFit Launches Advanced Healthcare Service Delivered by CrossFit-Trained Doctors
CrossFit Precision Care™ Offers Individualized, Lifestyle-Focused Primary Care Based on Advanced Genomics, Biomarkers, and Wearables Data
BOULDER, Colo., Oct. 5, 2021 /PRNewswire/ — CrossFit, the world’s largest fitness community, today announced the launch of CrossFit Precision Care, a new primary care service developed by Dr. Julie Foucher and other CrossFit-trained doctors that provides an individualized, proactive, and data-driven approach to lifelong health.
Doctors and health coaches from CrossFit Precision Care use precise genomic profiles, advanced labs, and biomarkers to help each person build a plan to protect and improve their health. The result is a fully personalized and comprehensive health optimization plan, covering diet, sleep, exercise, chronic disease risk, and other areas.
“You deserve healthcare as effective as your CrossFit training. CrossFit Precision Care delivers measurable repeatable results and is the perfect complement to your CrossFit training,” CrossFit CEO Eric Roza said. “CrossFit Precision Care offers a better model, in which each patient is treated as a unique human and participates in the development of a tailored plan to meet their health and fitness goals with doctors who also believe that CrossFit is central to health.”
Among the central benefits of CrossFit Precision Care:
CrossFit Precision Care has been developed in partnership with Wild Health, a provider of precision healthcare services via telemedicine, and Dr. Julie Foucher, MD, a former CrossFit Games athlete who specializes in family medicine. Wild Health patients have experienced dramatic improvements in key biomarkers, seeing — on average — a 52% decrease in inflammation, 15% increase in heart-rate variability, and 22% reduction in bad cholesterol.
“People shouldn’t be treated like they’re statistics in a ‘one size fits all’ model,” said Dr. Matt Dawson, MD, CEO of Wild Health, and co-founder of CrossFit Precision Care. “We’re all unique, with different genes, lifestyles, and dreams. We should be treated as such, and CrossFit Precision Care’s genomics-based approach does just that to truly maximize human potential.”
In a recent survey, members of the CrossFit community said their top priority in selecting a healthcare provider is finding someone who understands their unique body and health needs, as CrossFit Precision Care is designed to do.
Each person’s individual health optimization plan for CrossFit Precision Care is developed through a comprehensive data-driven analysis that may include:
CrossFit Precision Care combines those inputs to help each person determine their ideal diet, exercise regimen, supplements, sleep routine, and other lifestyle factors to help improve their health and mitigate risk factors for chronic disease.
“Combining our cutting-edge precision medicine approach with the transformational training taking place in CrossFit affiliates will allow us to redefine primary care,” said Foucher, co-founder of CrossFit Precision Care. “Instead of leaving patients to their own devices and waiting to detect disease after it’s happened, we’ll welcome them into a supportive community and empower them to optimize their health in a data-driven way.”
Interested individuals can sign up for the CrossFit Precision Care waitlist at care.crossfit.com. CrossFit Precision Care will be available to more than 50% of U.S. residents at launch before expanding to the rest of the country in 2022.
About CrossFit
CrossFit® is the world’s leading platform for health, happiness, and performance™. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s best-known fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 12,000 affiliated gyms across 150+ countries. CrossFit, LLC also orchestrates the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®. To learn more, visit www.CrossFit.com.
Contact: Andrew Weinstein[email protected] 202-667-4967
SOURCE CrossFit
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